I don't have a particular term in mind, but there have been a few questions related to how open data resources are publicized and/or how they are most easily discovered by potential users and I am wondering if there might be a term to describe this that would be a useful tag. 

Examples:

 - [What are the most common ways that users find out about new data
   sets](http://opendata.stackexchange.com/questions/477/what-are-the-most-common-ways-that-users-find-out-about-new-data-sets)
   
 - [How can I track updates on the release of new open data sources across the world?](http://opendata.stackexchange.com/questions/503/how-can-i-track-updates-on-the-release-of-new-open-data-sources-across-the-world)