I don't have a particular term in mind, but there have been a few questions related to how open data resources are publicized and/or how they are most easily discovered by potential users and I am wondering if there might be a term to describe this that would be a useful tag.
Examples:
What are the most common ways that users find out about new data setsWhat are the most common ways that users find out about new data sets
How can I track updates on the release of new open data sources across the world?How can I track updates on the release of new open data sources across the world?